Renu Bio Health - Website Renewal

Client

Renu Bio Health Ltd.

Timeline

Jun 2021 - Present

Role

UX/UI Designer, Web Designer

Deliverable

Responsive Web

Renu Bio Health’s website, as a platform for promoting customized health supplements, plays a crucial role in building trust and delivering clear, accessible information to its audience. As health-conscious consumers increasingly seek reliable and seamless online experiences, optimizing UX was essential to meet their needs, improve accessibility, and enhance brand trust. These improvements were critical for aligning the website with the expectations of a growing, health-focused market.

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Background

The Rise of the Conscious Customer

In today’s fast-paced world, growing societal challenges and heightened awareness of personal well-being have fueled a surge in health consciousness. This shift has significantly expanded the dietary supplement market, driven by the increasing appeal of "self-medication" and the pursuit of a "healthy lifestyle," particularly in the wake of the prolonged Covid-19 pandemic.

User Survey

A comprehensive user survey was conducted to analyze the increasing bounce rates on the Renu Bio Health website. Key findings revealed that an outdated design, insufficient updates, and usability issues have eroded brand trust. Users expressed frustration with difficulties in locating relevant information and navigating the site efficiently.

Insight

Enhanced Navigation and Search Functionality

Redesign the site’s navigation to enable users to quickly locate information and products.

Mobile Optimization

Ensure the website is fully responsive to cater to the growing number of mobile-first users.

Performance Optimization

Address slow page loading times to reduce user frustration and prevent drop-offs.

Trust and Usability Enhancements

Revamp the design, repair broken links, add trust signals (e.g., reviews, certifications), and streamline product discovery for a more credible and satisfying user experience.